2022 Program

INAUGURAL CONFERENCE

He has been the co-founder and manager of ATC Groupe for 30 years, has chaired and driven the Fespa France association for many years, and is, since October 2021, the new president of Fespa worldwide. Christophe Aussenac will be with us this year to open the debates. During this inaugural conference, he will share with us the latest trends observed in our sectors in France and Europe and will present his vision of the market by insisting on the new challenges to be met.

Alongside him, Géraldine Gaspard, Marketing Manager at Canon France, will present the findings of the latest Canon Insight report, which explored the attitudes, needs and expectations of communications and print buyers, to help service providers identify the opportunities and challenges of the current market.

INAUGURAL CONFERENCE

Caught between declining sales, the hunt for unsold stock and the desire for more rational consumption, brands are reshuffling their sourcing policies more than ever. The year 2020 will be a landmark in the fashion and clothing industry, with a growing number of brands trying their hand at on-demand production in France. In this new ecosystem under construction, printing obviously has its place.

Initially confined to very basic offers, web-to-pack is now making its way into a market driven by customisation and small series. The arrival of more sophisticated offers that integrate several materials, including corrugated cardboard, and new digital finishing solutions, suggests that a revolution is underway in the packaging printing sector, similar to what we have seen in previous years with web-to-print. Will history repeat itself? We will ask our guests. Together with self-adhesive labels, packaging is one of the most successful sectors in the online printing industry today.

Since its creation in 1998, Exaprint has been one of the pioneering printers in the field of web-to-print. Today, at its site in Mauguio, near Montpellier, more than 160 people work in the 10,000 m2 workshop.
In 2019, the online printer has decided to reinternalise its production. A €15 million investment plan has been put in place: it includes the complete renewal of the presses, the recruitment of 40 people and the reorganisation of production flows.

FLORIAN BRUAND, IT Manager at Exaprint, takes us behind the scenes of this workshop, which is now at the cutting edge of innovation.

Eco-design, reuse, up-cycling, anti-waste ideas, etc. The adaptation of the world of communication to the challenges of the ecological transition is part of an inescapable systemic change, which is not always easy to undertake.
Consumers are becoming more and more engaged and informed and are demanding accountability, and in turn, brands are also demanding accountability from their service providers. Traceability of materials, recyclability of media… the questions are becoming more precise and the expectations greater. More than ever, printers and printers must become experts in this field and think about the end of life of the media they use, right from the creation of a product. What role do suppliers play in this equation? Does their responsibility end when they have sold their products? Here is a cross-section of testimonies.

Ludovic Martin started practising web-to-print in 2000, on a system combining the PrintCafé interface with an Indigo press, which did not yet belong to HP. This initiation gave him the feeling that, for the first time in his career, two of his passions, the web and print, were finally converging… when everything had been opposing them until then. From 2007 to 2009, he led online publishing platform projects in Quark Xpress Server for large companies, which gave him a first-hand look at the potential of online publishing for print marketing materials. In 2010, he led the design of an online printing platform, Wedia Expresso, for Orange. He then joined Exaprint in 2012 as the platform’s digital and e-Commerce marketing director.
Today, he shares his expertise with his peers via his blog ludovic-martin.com and active participation in numerous conferences. He also assists many companies in their digital transformation projects

Are you sure you know how to use the machines to their full potential?
At this conference, two experienced printers and a printing expert will push the boundaries of the printing world for us.
Their only limit is the imagination of their customers.

This year has been a busy one for the retail sector. If last year was marked by the debates on the Climate Law, this year will see its first applications. Also to be followed are the ongoing revisions of the Local Advertising Regulations (RLP), the implementation of the new standard on accessibility and the still very lively discussions on light “pollution”.

Julia Boutoille-Nojac, president of the e-VISIONS professional association and director of the company Nojac Enseignes, will shed light on all these hot topics with figures to back it up.

It will also be an opportunity to remind the audience that e-VISIONS remains committed to the entire profession and is continuing the work on opening up the sector undertaken by the union. The strengthening of the sector’s environmental approaches also remains a strong subject on which the union continues to invest via its Environment Commission. A White Paper on these subjects is expected in 2022. The creation of a new prize, designed to reward sustainable projects, will also mark the next edition of the ICONA D’OR competition, which will be officially launched at the C!Print trade show.

HYBRID Software is preparing for the world of the future, the world of remote working in the cloud, of digitalization and of the Packaging 4.0 industry.
“We are developing software solutions that will have a positive impact on your prepress operations in the future, new ways to add value to your business and satisfy your customers,” says Olivier Moeyersoms, its managing director. Its customer, the AVEK group, will be there to talk about its experience.

The Anti-Waste for a Circular Economy Act (AGEC) aims to accelerate the change of production and consumption model in order to limit waste and preserve natural resources, biodiversity and the climate.

On 1 January 2022, a new set of measures will come into force. Press publications and advertisements will have to be sent without plastic packaging. It will be forbidden to stick a label directly onto fruit or vegetables, unless these labels are compostable and made up in whole or in part of bio-based materials. The state will also no longer buy single-use plastics for use in its workplaces or at events it organises. The responsibility of industrialists in the management of their waste will also be extended with the creation of new polluter-pays channels. These include mineral oils, which are used in the manufacture of many inks.

Matthieu Prévost, Environment Specialist at UNIIC, will decipher these measures for us and present all the issues at stake.

Finishing, personalisation… are now the weapons of mass seduction used by printers to enhance the value of print in the face of the advocates of 100% digital communication. With good reason. According to a study carried out by InfoTrends, European clients are prepared to pay a supplement of 40 to 90%, depending on the effect, for finished documents.

But what about the recycling of these beautifully crafted materials, using selective varnish and inkjet printing? At a time when manufacturing processes are increasingly scrutinised by clients looking for virtuous solutions for their communication, the question is becoming more and more important, with both ecological and economic issues at stake. Citeo, the company approved by the State to manage the paper EPR, considers inkjet printing to be a disruptive element in sorting and applies a 5% penalty on all digitally printed paper.

The manufacturer Konica Minolta has studied the subject in collaboration with the expert Matthieu Prévost and the printing company Baron & Fils. They will be at C!Print to share their thoughts with us.

EXCLUSIVE MASTERCLASS

Ludovic Martin started practising web-to-print in 2000, on a system combining the PrintCafé interface with an Indigo press, which did not yet belong to HP. This initiation gave him the feeling that, for the first time in his career, two of his passions, the web and print, were finally converging… when everything had been opposing them until then. From 2007 to 2009, he led online publishing platform projects in Quark Xpress Server for large companies, which gave him a first-hand look at the potential of online publishing for print marketing materials. In 2010, he led the design of an online printing platform, Wedia Expresso, for Orange. He then joined Exaprint in 2012 as the platform’s digital and e-Commerce marketing director.
Today, he shares his expertise with his peers via his blog ludovic-martin.com and active participation in numerous conferences. He also assists many companies in their digital transformation projects.

Are you a decision-maker in the graphic arts or a player in the paper industry and are you asking yourself many questions about the future of these very fine professions? Are you an agency, a brand, a marketing professional and are you wondering if communicating on paper is not making you a dinosaur, at a time when all we talk about is digital transformation? Are you wondering more broadly about the usefulness of paper, its performance, its relevance, its cost, its carbon impact… ? Are you really sure you are asking the right questions?

FRESHPROCESS is an innovative tool that was designed to meet the need to optimise workflows and automate production processes within the digital and signage agency Freshcore. Thanks to this project management tool, the agency has succeeded in its digital transformation and has found the keys that have allowed it to focus on the essentials and continue to grow. [Testimonial]

Time will tell, but the textile printing market may be undergoing a revolution. In recent months, a new technology has arrived in Europe with great fanfare: Direct-to-Film. It has to be said that DTF has many advantages, being fast, economical and qualitative. Distributors of solutions are inundated and order books are exploding under the impetus of ever more markers, printers and screen printers. Here is an analysis of a phenomenon that could last.

If you are in the process of designing or redesigning an eCommerce site, or even a business software, before wanting to create everything from scratch, the first question you should ask yourself is whether there are already existing solutions that will meet your needs. Creating a project from scratch requires a lot of resources and there is a severe lack of experienced developers on the market.

Low-code, which has long been decried, is once again in vogue in IT projects. By assembling pieces of pre-written code and sometimes even using automated sequences, there is less risk of creating something that doesn’t work as intended. And more and more companies are opting for this kind of solution.

There are also solutions in the field of web-to-print. What are the advantages? What are the limitations? What are the points to bear in mind when using this type of solution? Ludovic Martin and his guests provide some answers.

A yellow New York taxi, a luxuriant jungle, an old Cuban woman smoking her cigar… These images have travelled around the world to become the symbols of a strong trend in recent years: “personalised decoration”. While everyone was looking to be different, original and unique, the opposite has happened. By dint of drawing inspiration from the same sources and image banks, everything has ended up looking the same, thus betraying the initial promise of creating unique worlds.

If the use of image banks was the first reflex of professionals in the sector to personalise their decorations, it would seem that the market is turning the page and is now drawing its inspiration from artists, photographers and designers.

Is the time for “real” personalisation (finally) here?