Colour at the core of brand identity
Le 10/01/2014
Colour management provides a major challenge to printing professionals and service providers responsible for managing their client’s brand image. This round table will bring together players for whom colorimetry is the main focus of their daily work: Caldera, Hexis, GWG, Normaprint, Colorix.
– Visual identity, product launches and international deployment: colour management is key in brand strategy;
– Colour management in a multi-channel campaign: colorimetry and ICC profiles;
– Standardisation, PSO certification.
Round table Wednesday 5 February at 14:00