{"id":17919,"date":"2015-11-04T08:00:33","date_gmt":"2015-11-04T06:00:33","guid":{"rendered":"https:\/\/www.salon-cprint.com\/en\/?p=17919"},"modified":"2020-07-02T15:53:02","modified_gmt":"2020-07-02T13:53:02","slug":"hp-and-bud-light-offer-a-unique-beer","status":"publish","type":"post","link":"https:\/\/www.salon-cprint.com\/en\/hp-and-bud-light-offer-a-unique-beer\/","title":{"rendered":"HP AND BUD LIGHT OFFER A UNIQUE BEER"},"content":{"rendered":"<p><a href=\"http:\/\/www8.hp.com\/fr\/fr\/home.html\"><strong>HP<\/strong><\/a>, an exhibitor at C!Print 2016, has just made it possible to initiate the first ever custom-package campaign with the famous American beer brand Bud Light:\u00a0<strong>to produce 200,000 unique can designs<\/strong>! American consumers were introduced to this limited edition packaging at the \u201cMad Decent Block Party\u201d music festival. Customer feedback has been extremely positive, as\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/valerietoothman\">Val\u00e9rie Toothman<\/a>, vice-president of innovation at Anheuser-Busch, explains: &#8220;<em>Consumer reactions are proving that custom graphics are a striking and relevant way to elevate a consumer&#8217;s experience with the Bud Light brand<\/em>&#8220;.<br \/>\nFor this campaign, an\u00a0<a href=\"http:\/\/www8.hp.com\/fr\/fr\/commercial-printers\/indigo-presses\/ws6800.html\"><strong>HP Indigo WS6800<\/strong><\/a>\u00a0digital press was used, coupled with\u00a0<a href=\"http:\/\/www8.hp.com\/fr\/fr\/commercial-printers\/indigo-presses\/smartstream-designer.html\"><strong>HP SmartStream Mosaic<\/strong><\/a> software. The brand took 31 designs and transformed them into 31 million possible graphics, ultimately creating just 200,000 unique can designs.<br \/>\n<a href=\"https:\/\/www.salon-cprint.com\/app\/uploads\/2015\/09\/HP-Bud-Light1.jpg\"><img class=\"aligncenter wp-image-17481 size-full\" title=\"HP Bud Light\" src=\"https:\/\/www.salon-cprint.com\/app\/uploads\/2015\/09\/HP-Bud-Light1.jpg\" alt=\"HP-Bud-Light\" width=\"450\" height=\"309\" \/><\/a><br \/>\nHP SmartStream Mosaic enables the <strong>automatic creation of millions of designs<\/strong>\u00a0based on different patterns, simplifying the mass customisation process to create exciting campaigns.<br \/>\nCustomised packaging is clearly one of the major trends of 2015, as <a href=\"https:\/\/www.linkedin.com\/in\/dorisbrown\">Doris Brown-McNally<\/a>, worldwide brands business development manager at HP, confirms: \u201c<em>Customisation on a global scale is the next frontier for brands. HP&#8217;s digital printing technology offers the ability to quickly create and produce millions of unique designs and Bud Light is the latest brand to leverage our technology to craft a custom and shareable experience.\u201d<\/em><br \/>\nWhich brand will be next?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HP, an exhibitor at C!Print 2016, has just made it possible to initiate the first ever custom-package campaign with the famous American beer brand Bud Light:\u00a0to produce 200,000 unique can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[116,115,120,114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HP AND BUD LIGHT OFFER A UNIQUE BEER - Salon C!Print<\/title>\n<meta name=\"description\" content=\"HP, exhibitor at C!Print 2016, has just made it possible to initiate the first ever custom-package campaign with the famous American beer brand Bud Light.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salon-cprint.com\/en\/hp-and-bud-light-offer-a-unique-beer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HP AND BUD LIGHT OFFER A UNIQUE BEER - Salon C!Print\" \/>\n<meta property=\"og:description\" content=\"HP, exhibitor at C!Print 2016, has just made it possible to initiate the first ever custom-package campaign with the famous American beer brand Bud Light.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salon-cprint.com\/en\/hp-and-bud-light-offer-a-unique-beer\/\" \/>\n<meta property=\"og:site_name\" content=\"Salon C!Print\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-04T06:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-02T13:53:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salon-cprint.com\/app\/uploads\/2015\/11\/HP-Bud-Light.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"345\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"arnaud\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salon-cprint.com\/#website\",\"url\":\"https:\/\/www.salon-cprint.com\/\",\"name\":\"Salon C!Print\",\"description\":\"Salon de la Communication Visuelle, Textile et des Arts Graphiques. 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