THE MAIN STAGES OF A WEB-TO-PRINT PROJECT
Ludovic Martin started practising web-to-print in 2000, on a system combining the PrintCafé interface with an Indigo press, which did not yet belong to HP. This initiation gave him the feeling that, for the first time in his career, two of his passions, the web and print, were finally converging… when everything had been opposing them until then. From 2007 to 2009, he led online publishing platform projects in Quark Xpress Server for large companies, which gave him a first-hand look at the potential of online publishing for print marketing materials. In 2010, he led the design of an online printing platform, Wedia Expresso, for Orange. He then joined Exaprint in 2012 as the platform’s digital and e-Commerce marketing director.
Today, he shares his expertise with his peers via his blog ludovic-martin.com and active participation in numerous conferences. He also assists many companies in their digital transformation projects