THE DIGITAL TRANSFORMATION OF A PRINT SHOP… WHAT IS REQUIRED?
Optimising costs, building customer loyalty, simplifying order taking, optimising production, streamlining sales administration… Because of or thanks to the crisis, the subject of the “digital transformation” of companies is now making its way into all sectors, including the print sector.
If we take the example of online printing, it is obvious that it has played a role of shock absorber for many companies during the pandemic, to the point of becoming an essential growth relay for them.
The democratisation of certain uses, linked to teleworking, has also accelerated this transformation, so much so that it is no longer a question of a trend but of an industrial and cultural revolution. Print is not dead, but it is more personalised, targeted and produced more on demand. This is undoubtedly changing the way it is produced. During this inaugural conference, Ludovic Martin and his guests will offer you nothing less than to plunge into the heart of the print reactor of tomorrow. Future is now!