TEXTILE PRINTING: THE KEYSTONE OF A SOURCING PROCESS THAT IS REINVENTING ITSELF

Caught between declining sales, the hunt for unsold stock and the desire for more rational consumption, brands are reshuffling their sourcing policies more than ever. The year 2020 will be a landmark in the fashion and clothing industry, with a growing number of brands trying their hand at on-demand production in France. In this new ecosystem under construction, printing obviously has its place.