SUSTAINABLE CREATION : INTRODUCTION

Eco-design, reuse, up-cycling, anti-waste ideas, etc. The adaptation of the world of communication to the challenges of the ecological transition is part of an inescapable systemic change, which is not always easy to undertake.
Consumers are becoming more and more engaged and informed and are demanding accountability, and in turn, brands are also demanding accountability from their service providers. Traceability of materials, recyclability of media… the questions are becoming more precise and the expectations greater. More than ever, printers and printers must become experts in this field and think about the end of life of the media they use, right from the creation of a product. What role do suppliers play in this equation? Does their responsibility end when they have sold their products? Here is a cross-section of testimonies.