PRINT COMMUNICATION: A MODERN MEDIA?

Are you a decision-maker in the graphic arts or a player in the paper industry and are you asking yourself many questions about the future of these very fine professions? Are you an agency, a brand, a marketing professional and are you wondering if communicating on paper is not making you a dinosaur, at a time when all we talk about is digital transformation? Are you wondering more broadly about the usefulness of paper, its performance, its relevance, its cost, its carbon impact… ? Are you really sure you are asking the right questions?