DE-INKING, FINISHING: WHEN PRINT PUTS SUSTAINABLE DEVELOPMENT TO THE TEST
Finishing, personalisation… are now the weapons of mass seduction used by printers to enhance the value of print in the face of the advocates of 100% digital communication. With good reason. According to a study carried out by InfoTrends, European clients are prepared to pay a supplement of 40 to 90%, depending on the effect, for finished documents.
But what about the recycling of these beautifully crafted materials, using selective varnish and inkjet printing? At a time when manufacturing processes are increasingly scrutinised by clients looking for virtuous solutions for their communication, the question is becoming more and more important, with both ecological and economic issues at stake. Citeo, the company approved by the State to manage the paper EPR, considers inkjet printing to be a disruptive element in sorting and applies a 5% penalty on all digitally printed paper.
The manufacturer Konica Minolta has studied the subject in collaboration with the expert Matthieu Prévost and the printing company Baron & Fils. They will be at C!Print to share their thoughts with us.