CUSTOMISATION: BREAKING THROUGH THE CLICHÉS

A yellow New York taxi, a luxuriant jungle, an old Cuban woman smoking her cigar… These images have travelled around the world to become the symbols of a strong trend in recent years: “personalised decoration”. While everyone was looking to be different, original and unique, the opposite has happened. By dint of drawing inspiration from the same sources and image banks, everything has ended up looking the same, thus betraying the initial promise of creating unique worlds.

If the use of image banks was the first reflex of professionals in the sector to personalise their decorations, it would seem that the market is turning the page and is now drawing its inspiration from artists, photographers and designers.

Is the time for “real” personalisation (finally) here?