CSR SCORING: HOW TO PROVE THAT YOU ARE A RESPONSIBLE SERVICE PROVIDER?
What tools do small and medium-sized enterprises in the graphic arts industry use today to structure a relevant CSR approach? In recent years, a proliferation of initiatives of all kinds – evaluations, ranking indices, extra-financial ratings, trophies, but also professional brands, logos, etc. – some of which are self-declared “labels” or even “certifications”, have proliferated, making the issue increasingly complex for company managers. At the same time, awareness of environmental issues has increased among advertisers, driven by increasingly committed consumers, putting additional pressure on the market. So how do we find our way through this maze of “solutions”? What are the best practices? What is the right level of commitment to have? How can we help the massification of CSR in small and medium-sized enterprises (SMEs) and small and medium-sized enterprises (SMIs), which are at the heart of the French economic fabric? These are all questions that we will ask our guests during this round table.