BRANDS: WHAT ARE THE CHALLENGES FOR 2022?

This year has been a busy one for the retail sector. If last year was marked by the debates on the Climate Law, this year will see its first applications. Also to be followed are the ongoing revisions of the Local Advertising Regulations (RLP), the implementation of the new standard on accessibility and the still very lively discussions on light “pollution”.

Julia Boutoille-Nojac, president of the e-VISIONS professional association and director of the company Nojac Enseignes, will shed light on all these hot topics with figures to back it up.

It will also be an opportunity to remind the audience that e-VISIONS remains committed to the entire profession and is continuing the work on opening up the sector undertaken by the union. The strengthening of the sector’s environmental approaches also remains a strong subject on which the union continues to invest via its Environment Commission. A White Paper on these subjects is expected in 2022. The creation of a new prize, designed to reward sustainable projects, will also mark the next edition of the ICONA D’OR competition, which will be officially launched at the C!Print trade show.